urTOPIX: Your Campaign, Our Translation: Messaging in Rural America
urTOPIX LLC trains candidates & staff, shapes messages, and builds cultural campaigns that connect with the working class
Connecting with Rural Voters
Your Campaign
Enhanced effectiveness in rural America through specialized messaging.
Our Experience
Over 40 years of political experience in MAGA rural regions.
10 Democratic election wins In a MAGA-Red district that voted 83% For Trump
Sales Experience
$250 million in sales achievements in MAGA rural America. We know how to talk 'rural'.
Understanding Rural Voters
Marketing vs. Salesmanship
"Marketing is what you spend money on; Salesmanship is what makes you money."
Political Translation
In campaigns, effective salesmanship secures votes, not just attention.
Our Objective
Connect Democrats with rural voters by shifting away from divisive issues.
The Challenge
Redirect Conversations
Move from division to unity
Social Issues Polarize
Distract from economic realities
MAGA Dominates Social Narrative
Controls conversation on divisive topics
Changing the Conversation
"If you don't like what's being said, change the conversation." – Don Draper, Mad Men
Identify Common Ground
Find universal themes that resonate across political divides.
Develop Unifying Messages
Create narratives that bring people together rather than separate.
Implement Rural-Focused Strategy
Tailor communication specifically for rural community values.
Branding for Unity
Work Boots Built America
Symbol of hard work across all professions
All Workers
Miners, factory workers, teachers, healthcare professionals
Active & Retired
Honoring current and former workforce
Democratic Protection
Standing for workers' rights and protections
Rights as Common Ground
Personal Rights
Right to choose who to marry and healthcare decisions.
Worker Rights
Right to organize and demand fair treatment. Living wages.
Environmental Rights
Right to clean air and water for all communities.
Equal Rights
America is built on the Bill of Rights—universal values.
The Power of Influence
Find Common Ground
Key to effective salesmanship
Create Personal Connection
People support what they feel connected to
Frame Using Rights
Connect emotionally with rural voters
Based on Cialdini's "Influence" principles, effective persuasion requires establishing genuine connections.
Making the Case
Shift Focus
Move from divisive social issues to shared economic concerns.
Highlight Benefits
Show how Democratic policies help working rural families.
Build Relationships
Create lasting connections based on shared values.
Next Steps
1
Assess Your Message
Evaluate current campaign messaging for rural effectiveness.
2
Identify Rights Focus
Determine which rights resonate most with your constituency.
3
Implement Strategy
Deploy unified messaging across all campaign touchpoints.
Contact [email protected] (276) 393-0124 to enhance your campaign's effectiveness in rural America.
Services At urTOPIX LLC, we don’t run campaigns—we build movements that connect. From the front porch to the union hall, we help Democratic candidates break through MAGA-dominated information silos and win the trust of rural America. Here’s how we do it:
  1. Campaign, Candidate & Staff Sales Training (In-Person) Politics is persuasion—and we train you to sell your message like a pro. Our in-person workshops teach the science and art of influence, helping candidates and staff master real-world communication techniques. We bring a high-energy, no-BS approach that empowers you to win over voters in the toughest districts.
  1. Campaign Message Consulting. Tired of the same old talking points? We help you craft a message that lands. We translate Democratic values into plainspoken, powerful narratives that resonate with working-class, rural voters—without compromising your principles.
  1. Cultural Campaign Branding: Work Boots Built America. Our signature and trademarked cultural brand rebuilds Democratic identity in places where it’s been written off. “Work Boots Built America” reminds voters who really built this country—and who’s still fighting for them. We help you embed that identity into your campaign to connect with pride, history, and grit.
  1. Candidate Name Recognition: The Rural Route Podcast. Our podcast series features interviews with candidates across rural America—helping you go beyond the ballot and into the hearts and minds of your community. We give voters a reason to remember your name and trust your story.
Work Boots Built America™
Our cultural branding program for your campaign honoring the hardworking men and women who form the backbone of rural America. From coal miners, teachers, truck drivers, nurses, construction workers, retail workers, farmers to all that lace up their work boots or shoes everyday, we celebrate those who built our nation one shift at a time.
The Rural Route Podcast is where Main Street meets the campaign trail. This podcast features real conversations with political candidates running for office across rural America — from county courthouses to the state capitol. We go beyond the polished talking points and glossy mailers to give voters an honest, unfiltered look at the people asking for their vote.
The companion to The Rural Route Podcast, this newsletter brings you straight-talk rural politics, hometown sports with a twist, and stories that hit close to home. Powered by urTOPIX LLC and Rural America Rising PAC—because the road to victory runs through Rural America.